When it comes to products that truly understand coily, kinky, and tight-textured hair, PATTERN Beauty by Tracee Ellis Ross delivers. From their curl-loving formulas to innovative tools made with our texture in mind, PATTERN continues to show up and show out for the natural hair community and I am here for it!

In this Brand Spotlight, I’m sharing my thoughts on three of their standout tools: the PATTERN Beauty Hair Steamer, Blow Dryer, and Curling Iron, and reasons why they deserve a front-row seat in your wash day and styling routine.

PATTERN Beauty Hair Steamer: A Wash Day Luxury That Works
Let’s talk moisture! The PATTERN Hair Steamer is a game-changer for anyone with Type 4 coils (like me) that crave deep hydration. It helps open up the cuticle so your deep conditioners and masks can truly penetrate your strands leaving your hair soft, bouncy, and easier to detangle.
What I love:
• Easy setup: You don’t need a salon chair to feel pampered.
• Detangling is a breeze: After 15 minutes using this steamer, my hair practically melts using a wide-tooth comb or gliding my finger through my hair.
• Moisture retention: I notice less dryness and breakage between wash days.
Perfect for: Reviving dry curls, prepping for protective styles, or just giving your coils a spa day. And you know I am here for a good spa day!
PATTERN Blow Dryer: A Natural Hair Staple with Smart Attachments
PATTERN took their time with this one, and it shows. Unlike traditional blow dryers that blast heat with no intention, the PATTERN Blow Dryer comes with four thoughtfully designed attachments including a diffuser, wide-tooth comb, brush, and nozzle.
Why it stands out:
• Attachments made for our hair: The wide-tooth comb is a dream for stretching coils and curls without unnecessary tension.
• Lightweight design: Easy on your arms during long styling sessions.
• Ionic technology: Reduces frizz and preserves your curl pattern.
How I use it: After applying a heat protectant, I use the nozzle to stretch my hair and then the wide-tooth comb attachment followed by the brush. When style a wash and go I use the diffuser and the nozzle to try my coils. The Blow Dryer gives me control without damaging my strands.
PATTERN Curling Iron: Defined Curls, Heat-Safe Style
Whether you’re blending leave-out, refreshing an old twist-out, rod set, or going for a glam moment, the PATTERN Curling Iron brings the heat in a good way.
What makes it special:
• Ceramic-coated barrel: Distributes heat evenly and gently.
• Adjustable temperature: So you’re not forced to fry your hair to get results, it’s controlled by you.
• Design-forward: It’s not just cute, it’s created with textured hair in mind.
Why it stands out: This curling iron comes with three interchangeable barrel sizes — 3/8”, 3/4”, and 1” barrel so you can create many different curls sizes. Not only do you get 3 interchangeable barrels, you get a storage bag for your tool and attachments, and a heat protectant glove to protect your precious hands from the heat. The curling iron also has auto shut-off so if you forget to click the off button this curling iron is going to shut off in 60 minutes.

Are PATTERN Beauty Tools Worth It?

Yes, yes, yes, and more yes! These tools aren’t just beautiful, they’re functional, durable, and most importantly, made with coily-haired people in mind. If you’re building a styling routine that protects your curls while giving you the freedom to switch it up, PATTERN Beauty delivers, every single time!

Have you tried any PATTERN Beauty tools yet?

Linked here on my LTK: https://liketk.it/5eBYh

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